Demo Love
Role: Concept, research, and art direction
Here are a few examples of demo clips designed to showcase how the product works, highlight its core features, and bring its key benefits to life through engaging visuals. Each demo also went through multiple rounds of legal review to ensure compliance and accuracy.
First launch of Aspercreme with Lidocaine demo. This demo was first created and then utilized for several campaigns after.
With Primatene Mist being off the market due a chemical ingredient, we updated their outdated lung demo in 2018 when FDA approved. This demo was also used for several campaign after.
Produced animatics for ASI testing scoring above average (167) - one of the highest scoring animatics for Arm & Hammer Truly Radiant dental care category
Client wanted a demo that would show how the toothpaste worked to clean, repair, strengthen and whiten with the power of baking soda
Vitafusion Gummies needed a demo that showed all the fruits and vitamins that are infused into one little gummy.
This same demo also was used for kids, Lil Critters - with a bear shaped gummy. And used for several campaigns.
A demo that utilizes the metaphor of the dense blooming physical “walls” of allergens that get in our way. Utilized across domestic and global.