Drastic Measures

Role: Concept and art direction

Tasked with developing a creative launch for the new heartburn soothers product, we knew we had to break through the clutter of the antacid market. We wanted something entertaining, not just informative. Our animatic scored bounds above average in testing, and transformed into creative that translated well to engaging and humorous social posts.

This campaign won the New Jersey Ad Club Awards: 2nd place for Social Media Facebook campaign.