Get Your Optic Glow On

Role: Concept and art direction

After pitching and winning the business, I directed this highly visual campaign that captured the spirit of self-expression for Gen Z and millennials. Faced with a constrained budget, I combed through stock options to find the funnest and funkiest and we edited the spot in-house. We also created assets for the branded look book which received great traction on Shopkick.