Productive Day
Role: Concept and art direction
As a nighttime allergy medicine, Xyzal commercials had previously been restricted to the bedroom. This time, we evolved the world of our spokes-owl, Nigel, to showcase a vibrant, productive day, with 24-hour allergy relief.
This campaign won Gold Effie/Shorty Awards.
Productive Day Competitive :15
Meta Social :15
Meta Social :15
Productive Day No Fade :15
