Works so well, no one can tell.

Role: Concept and art direction

We set out to create a dandruff shampoo campaign that looked like no other dandruff shampoo. So we didn’t treat dandruff like a terminal condition, but a minor detail in a much more interesting life. We started with a humorous TV spot that depicted our product as so effective, even your lover might not believe you get dandruff! Then, using the brand’s striking blue color, created accompanying social and digital ads.