Stop the Itchsanity!

Role: Concept and art direction

We launched a new take on “Itchsanity,” the foil to itch-stopping Coritonze 10, with UGC-like shareable moments inspired by TikTok and completely grounded in the brand identity.

Sales spiked 14% within the first week the commercial aired. Our clients loved this creative so much it has been running for the past 5 years straight.

This campaign won New Jersey Ad Club Awards: 2nd place TV.